Now this blew me away, at first I had aboslutely no idea what it was or what it was for. I still have to say that I am not sure of it's purpose but can see that there is enormous potential. One of my concerns would be for younger viewers, would they be able to understand the difference between fantasy and reality? For someone growing up in this age, where does a child learn the difference?
Maybe I am worrying unnecessarily, maybe it's perfectly understandable when second life is second nature!
I can imagine that for the world of advertising this has unbelievable potential.